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BADM 2236: Content Entrepreneurship
The development of sustainable and monetizable content-driven businesses and exploration of entrepreneurial opportunities within the content media sector, including podcasting, blogging, and videography. Emphasis on creating a comprehensive business plan that covers market analysis, audience segmentation, content strategy, digital tools, and monetization models; the legal considerations specific to content creation; and strategies for scaling and sustaining a content business. Students engage in hands-on projects, collaborative problem-solving, and reflective practices to refine their entrepreneurial approach.
- Credits
- 3
- Offered
- Spring 2027
- Campuses
- Storrs
- Gen Ed
- TOI1: Creativity
- Requirements
- Open only to non-business majors.
Spring 2027 sections
Taught by Sami Ghaddar.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 3:30PM - 6:15PM / Th | Sami Ghaddar | Storrs | BUSN 226 | 0 of 20 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
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