HuskyScheduler
Open the scheduler
BADM 2237: Personal Brand Management
Introduction to building, leveraging, and managing a personal brand; concepts and perspectives relevant to any student looking to build a personal brand and business. Students will learn how to: 1) apply emotional intelligence and understand the importance of embracing a diversity of cultures, acting with authenticity, and demonstrating environmental awareness; 2) analyze their personal strengths, weaknesses, opportunities, and threats; 3) create a marketing plan that positions themselves toward target customers and businesses through relevant media channels and messaging; and 4) evaluate their personal brand marketing plan over time.
- Credits
- 3
- Offered
- Spring 2027, Fall 2026
- Campuses
- Storrs, Waterbury, Hartford, Stamford
- Gen Ed
- TOI1: Creativity, TOI2: Cultural Dimension
- Requirements
- Open only to non business majors.
Spring 2027 sections
Taught by Heidi Bailey and Wynd Harris.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 11:00AM - 12:15PM / MoWe | Heidi Bailey | Storrs | HBL 2153 | 0 of 35 open |
| 002 | LEC | 3:30PM - 6:00PM / Tu | Wynd Harris | Storrs | Online | 0 of 9 open |
| 301 | LEC | 3:30PM - 6:00PM / Tu | Wynd Harris | Waterbury | Online | 0 of 3 open |
| 701 | LEC | 3:30PM - 6:00PM / Tu | TBA | Hartford | Online | 0 of 10 open |
| 801 | LEC | 3:30PM - 6:00PM / Tu | Wynd Harris | Stamford | Online | 0 of 8 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
Fall 2026 sections
Taught by Heidi Bailey and Wynd Harris.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 2:00PM - 3:15PM / TuTh | Heidi Bailey | Storrs | BUSN 127 | 0 of 30 open |
| 301 | LEC | 3:30PM - 6:00PM / Tu | Wynd Harris | Waterbury | Online | 0 of 5 open |
| 701 | LEC | 3:30PM - 6:00PM / Tu | TBA | Hartford | Online | 1 of 11 open |
| 801 | LEC | 3:30PM - 6:00PM / Tu | Wynd Harris | Stamford | Online | 0 of 11 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
More courses
All BADM courses (Business Administration) ยท All UConn subjects