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BADM 3234: Opportunity Generation, Assessment, and Promotion
A hands-on experience in opportunity development, exposing students to three distinct modules. The first, creativity and innovation, stimulates the flow of ideas. The second, feasibility analysis, runs these ideas through a comprehensive assessment framework. The third module, getting the first customer, focuses on the initial sales and marketing process needed to get the idea off the ground.
- Credits
- 3
- Offered
- Spring 2027, Fall 2026
- Campuses
- Storrs
- Requirements
- Open only to non-business students of junior or higher status. It is highly recommended that students take BADM 3740 or MENT 3101, and ACCT or BADM 2101 prior to BADM 3234.
Spring 2027 sections
Taught by Jack Tarca and Zachary Cohen.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 3:30PM - 4:45PM / Tu | Jack Tarca, Zachary Cohen | Storrs | BUSN 211 | 0 of 20 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
Fall 2026 sections
Taught by Jack Tarca, Zachary Cohen, and Adam Perl.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 2:00PM - 3:15PM / Tu | Jack Tarca, Zachary Cohen | Storrs | BUSN 106 | 3 of 20 open |
| 002 | LEC | 2:00PM - 3:15PM / Tu | Adam Perl | Storrs | MCHU 307 | 7 of 10 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
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