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BADM 3303: Generative AI: Concepts and Applications
Introduces generative AI, covering both its technical foundations and business applications. Students learn core concepts such as model training, inference, fine-tuning, prompt engineering, retrieval-augmented generation, and AI agents. Students gain hands-on experience applying these tools in text, image, and multimodal contexts and learn how to responsibly integrate them into business processes and innovation.
- Credits
- 3
- Offered
- Spring 2027
- Campuses
- Storrs
- Requirements
- OPIM or BADM 3103; open only to non-business majors of junior or higher status. Not open for credit to students who have passed OPIM 4895 when offered as "AI Literacy: Navigating the Future of Business."
Spring 2027 sections
Taught by Jing Peng.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 5:00PM - 7:30PM / We | Jing Peng | Storrs | BUSN 204 | 0 of 5 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
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