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BADM 3452: Professional Selling
This course provides an introduction to the role of professional selling in generating customer demand and delivering compelling customer experiences as part of the marketing mix. Students learn concepts and skills to create mutual value at each stage of the sales process, with a focus on business-to-business marketing contexts. Students gain experience interacting virtually with clients and colleagues and practice these skills in an integrated manner to win orders for an organization.
- Credits
- 3
- Offered
- Spring 2027, Fall 2026
- Campuses
- Storrs, Waterbury, Hartford, Stamford
- Requirements
- MKTG 3101 or BADM 3750 or ARE 3222 or COMM 3510; open only to non-business students of junior or higher status.
Spring 2027 sections
Taught by Richard Shannon.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 6:00PM - 8:30PM / Mo | Richard Shannon | Storrs | Online | 1 of 4 open |
| 301 | LEC | 6:00PM - 8:30PM / Mo | Richard Shannon | Waterbury | Online | 2 of 2 open |
| 701 | LEC | 6:00PM - 8:30PM / Mo | TBA | Hartford | Online | 2 of 2 open |
| 801 | LEC | 6:00PM - 8:30PM / Mo | Richard Shannon | Stamford | Online | 2 of 2 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
Fall 2026 sections
Taught by Richard Shannon.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 6:00PM - 8:30PM / We | Richard Shannon | Storrs | Online | 7 of 8 open |
| 301 | LEC | 6:00PM - 8:30PM / We | Richard Shannon | Waterbury | Online | 1 of 1 open |
| 701 | LEC | 6:00PM - 8:30PM / We | TBA | Hartford | Online | 1 of 1 open |
| 801 | LEC | 6:00PM - 8:30PM / We | Richard Shannon | Stamford | Online | 1 of 1 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
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