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BADM 3454: Sales Management and Leadership

This course provides an introduction to sales force management. Students learn to effectively work within, manage, and ultimately lead in a dynamic sales force environment from the perspectives of sales operations, sales management, sales strategy, and sales leadership. Students gain experience in executing practical selling and engagement techniques in a professional selling situation.

Credits
3
Offered
Spring 2027, Fall 2026
Campuses
Storrs
Requirements
MKTG 3101 or BADM 3750 or ARE 3222 or COMM 3510; open only to non-business students of junior or higher status.
Plan BADM 3454 in HuskyScheduler

Spring 2027 sections

Taught by William Ryan.

SectionTypeMeetsInstructorCampusRoomSeats
001LEC12:30PM - 1:45PM / TuThWilliam RyanStorrsBUSN 2270 of 3 open

Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.

Fall 2026 sections

Taught by William Ryan.

SectionTypeMeetsInstructorCampusRoomSeats
001LEC12:30PM - 1:45PM / TuThWilliam RyanStorrsBUSN 2270 of 2 open

Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.

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