BADM 3661: Marketing and Digital Analytics

This course provides an advanced understanding of how to analyze data to gain insights in digital marketing. Students learn to select appropriate analytical tools, conduct analyses, and extract insights from data analysis to support managerial decision making. Students gain hands-on computer-based experience with basic and advanced analytical tools, analyzing digital data sets, and making marketing decisions.

Credits: 3
Offered: Spring 2027, Fall 2026
Campuses: Storrs, Waterbury, Hartford, Stamford
Requirements: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.

Plan BADM 3661 in HuskyScheduler

Spring 2027 sections

Taught by Weining Bao and Gregory Sottile.

Section	Type	Meets	Instructor	Campus	Room	Seats
001	LEC	12:30PM - 1:45PM / MoWe	Weining Bao	Storrs	BUSN 127	3 of 5 open
003	LEC	6:30PM - 9:00PM / We	Gregory Sottile	Storrs	Online	5 of 8 open
301	LEC	6:30PM - 9:00PM / We	Gregory Sottile	Waterbury	Online	2 of 2 open
701	LEC	6:30PM - 9:00PM / We	TBA	Hartford	Online	1 of 2 open
801	LEC	6:30PM - 9:00PM / We	Gregory Sottile	Stamford	Online	3 of 3 open

Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.

Fall 2026 sections

Taught by Weining Bao and Gregory Sottile.

Section	Type	Meets	Instructor	Campus	Room	Seats
001	LEC	12:30PM - 1:45PM / MoWe	Weining Bao	Storrs	BUSN 127	1 of 3 open
002	LEC	6:30PM - 9:00PM / Tu	Gregory Sottile	Storrs	Online	0 of 6 open
301	LEC	6:30PM - 9:00PM / Tu	Gregory Sottile	Waterbury	Online	0 of 1 open
701	LEC	6:30PM - 9:00PM / Tu	TBA	Hartford	Online	1 of 1 open
801	LEC	6:30PM - 9:00PM / Tu	Gregory Sottile	Stamford	Online	0 of 2 open

Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.

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