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BADM 3665: Digital Marketing
This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.
- Credits
- 3
- Offered
- Spring 2027, Fall 2026
- Campuses
- Storrs, Waterbury, Hartford, Stamford
- Requirements
- MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.
Spring 2027 sections
Taught by Jane Gu and William Ryan.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 5:00PM - 7:45PM / Tu | Jane Gu | Storrs | BUSN 127 | 0 of 4 open |
| 002 | LEC | TBA | William Ryan | Storrs | Online | 0 of 1 open |
| 301 | LEC | TBA | William Ryan | Waterbury | Online | 0 of 3 open |
| 701 | LEC | TBA | TBA | Hartford | Online | 2 of 3 open |
| 801 | LEC | TBA | William Ryan | Stamford | Online | 3 of 3 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
Fall 2026 sections
Taught by Jane Gu and William Ryan.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 5:00PM - 7:45PM / Tu | Jane Gu | Storrs | BUSN 127 | 1 of 7 open |
| 301 | LEC | TBA | William Ryan | Waterbury | Online | 0 of 3 open |
| 701 | LEC | TBA | TBA | Hartford | Online | 0 of 4 open |
| 801 | LEC | TBA | William Ryan | Stamford | Online | 0 of 3 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
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