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BADM 3750: Introduction to Marketing Management

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.

Credits
3
Offered
Spring 2027, Fall 2026
Campuses
Storrs, Waterbury, Hartford, Stamford
Requirements
C or better in all of the following: ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to non-business majors with 40 or more credits. May not be taken out of sequence after passing MKTG 3208, 3258, 3260, 3370, 3452, 3454, 3625, 3661, 3665, 3753, 3757, 4362, 4881, 4882, or 4893.
Plan BADM 3750 in HuskyScheduler

Spring 2027 sections

Taught by Narasimhan Srinivasan and Wynd Harris.

SectionTypeMeetsInstructorCampusRoomSeats
001LECTBANarasimhan SrinivasanStorrsOnline0 of 32 open
301LECTBANarasimhan SrinivasanWaterburyOnline2 of 2 open
701LEC3:30PM - 6:00PM / ThTBAHartford3 of 5 open
703LECTBATBAHartfordOnline4 of 5 open
801LEC3:35PM - 6:05PM / WeWynd HarrisStamfordDWTN 1295 of 5 open
803LECTBANarasimhan SrinivasanStamfordOnline3 of 5 open

Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.

Fall 2026 sections

Taught by Narasimhan Srinivasan and Wynd Harris.

SectionTypeMeetsInstructorCampusRoomSeats
001LECTBANarasimhan SrinivasanStorrsOnline0 of 30 open
303LECTBANarasimhan SrinivasanWaterburyOnline0 of 5 open
701LEC6:45PM - 9:15PM / WeTBAHartfordHTB 2123 of 5 open
703LECTBATBAHartfordOnline1 of 5 open
801LEC3:35PM - 6:05PM / WeWynd HarrisStamfordDWTN 1373 of 4 open
803LECTBANarasimhan SrinivasanStamfordOnline0 of 5 open

Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.

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