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MATH 3660: Strategic Brand Management
This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.
- Credits
- 3
- Offered
- Fall 2026
- Campuses
- Storrs
- Requirements
- MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Fall 2026 sections
Taught by Britta Hay.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 4:00PM - 5:15PM / TuTh | Britta Hay | Storrs | MONT 113 | 8 of 25 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.