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MENT 2236: Content Entrepreneurship

The development of sustainable and monetizable content-driven businesses and exploration of entrepreneurial opportunities within the content media sector, including podcasting, blogging, and videography. Emphasis on creating a comprehensive business plan that covers market analysis, audience segmentation, content strategy, digital tools, and monetization models; the legal considerations specific to content creation; and strategies for scaling and sustaining a content business. Students engage in hands-on projects, collaborative problem-solving, and reflective practices to refine their entrepreneurial approach.

Credits
3
Offered
Spring 2027
Campuses
Storrs
Gen Ed
TOI1: Creativity
Requirements
Open only to business majors.
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Spring 2027 sections

Taught by Sami Ghaddar.

SectionTypeMeetsInstructorCampusRoomSeats
001LEC3:30PM - 6:15PM / ThSami GhaddarStorrsBUSN 2260 of 20 open

Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.

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