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MKTG 3101: Introduction to Marketing Management
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
- Credits
- 3
- Offered
- Spring 2027, Fall 2026
- Campuses
- Storrs, Waterbury, Hartford, Stamford
- Gen Ed
- CA1: Arts & Humanities, E: Environmental Literacy, TOI3: Div, Equity, Soc Just, TOI4: Environmental Literacy
- Requirements
- ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to business majors with 40 or more credits. May not be taken out of sequence after passing MKTG 3208, 3258, 3260, 3370, 3452, 3454, 3625, 3661, 3665, 3753, 3757, 4362, 4881, 4882, or 4893.
Spring 2027 sections
Taught by Nicholas Lurie, Ziyuan Li, Lukas Schnabel, Joseph Pancras, Kelly Herd, Narasimhan Srinivasan, and Wynd Harris.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 2:00PM - 3:15PM / MoWe | Nicholas Lurie | Storrs | BUSN 127 | 0 of 50 open |
| 003 | LEC | 3:30PM - 4:45PM / MoWe | Nicholas Lurie | Storrs | BUSN 127 | 0 of 50 open |
| 005 | LEC | 5:00PM - 6:15PM / MoWe | Ziyuan Li | Storrs | BUSN 127 | 2 of 50 open |
| 007 | LEC | 11:00AM - 12:15PM / TuTh | Lukas Schnabel | Storrs | BUSN 127 | 0 of 50 open |
| 009 | LEC | 12:30PM - 1:45PM / TuTh | Joseph Pancras | Storrs | BUSN 127 | 0 of 50 open |
| 011 | LEC | 2:00PM - 3:15PM / TuTh | Joseph Pancras | Storrs | BUSN 127 | 1 of 50 open |
| 015 | LEC | 11:00AM - 12:15PM / MoWe | TBA | Storrs | BUSN 203 | 0 of 44 open |
| 101 | LEC | 2:00PM - 3:15PM / MoWe | Nicholas Lurie | Storrs | BUSN 127 | 0 of 5 open |
| 101D | DIS | TBA | Kelly Herd | Storrs | Online | 0 of 5 open |
| 103 | LEC | 3:30PM - 4:45PM / MoWe | Nicholas Lurie | Storrs | BUSN 127 | 1 of 5 open |
| 103D | DIS | TBA | Kelly Herd | Storrs | Online | 1 of 5 open |
| 109 | LEC | 12:30PM - 1:45PM / TuTh | Joseph Pancras | Storrs | BUSN 127 | 1 of 5 open |
| 109D | DIS | TBA | Kelly Herd | Storrs | Online | 1 of 5 open |
| 111 | LEC | 2:00PM - 3:15PM / TuTh | Joseph Pancras | Storrs | BUSN 127 | 1 of 5 open |
| 111D | DIS | TBA | Kelly Herd | Storrs | Online | 1 of 5 open |
| 301 | LEC | TBA | Narasimhan Srinivasan | Waterbury | Online | 9 of 14 open |
| 302 | LEC | TBA | Narasimhan Srinivasan | Waterbury | Online | 1 of 2 open |
| 302D | DIS | TBA | Kelly Herd, Narasimhan Srinivasan | Waterbury | Online | 1 of 2 open |
| 701 | LEC | 3:30PM - 6:00PM / Th | TBA | Hartford | 12 of 30 open | |
| 702 | LEC | 3:30PM - 6:00PM / Th | TBA | Hartford | 2 of 2 open | |
| 702D | DIS | TBA | TBA | Hartford | Online | 2 of 2 open |
| 801 | LEC | 3:35PM - 6:05PM / We | Wynd Harris | Stamford | DWTN 129 | 0 of 30 open |
| 802 | LEC | 3:35PM - 6:05PM / We | Wynd Harris | Stamford | DWTN 129 | 2 of 2 open |
| 802D | DIS | TBA | Kelly Herd, Wynd Harris | Stamford | Online | 2 of 2 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
Fall 2026 sections
Taught by Joseph Pancras, Kelly Herd, Madison Spencer, Andrew Blum, Heidi Bailey, Doug Sisko, and Wynd Harris.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 2:00PM - 3:15PM / MoWe | Joseph Pancras | Storrs | BUSN 127 | 0 of 60 open |
| 003 | LEC | 9:30AM - 10:45AM / MoWe | Kelly Herd | Storrs | BUSN 127 | 0 of 50 open |
| 004 | LEC | 9:30AM - 10:45AM / MoWe | Kelly Herd | Storrs | BUSN 127 | 1 of 8 open |
| 004D | DIS | TBA | Kelly Herd | Storrs | Online | 1 of 8 open |
| 005 | LEC | 11:00AM - 12:15PM / TuTh | Madison Spencer | Storrs | BUSN 127 | 0 of 43 open |
| 006 | LEC | 11:00AM - 12:15PM / TuTh | Madison Spencer | Storrs | BUSN 127 | 0 of 7 open |
| 006D | DIS | TBA | Kelly Herd, Madison Spencer | Storrs | Online | 0 of 7 open |
| 007 | LEC | 11:00AM - 12:15PM / MoWe | Joseph Pancras | Storrs | BUSN 127 | 0 of 56 open |
| 008 | LEC | 11:00AM - 12:15PM / MoWe | Joseph Pancras | Storrs | BUSN 127 | 1 of 4 open |
| 008D | DIS | TBA | Joseph Pancras, Kelly Herd | Storrs | Online | 1 of 4 open |
| 009 | LEC | TBA | Andrew Blum | Storrs | Online | 0 of 40 open |
| 011 | LEC | 3:30PM - 4:45PM / MoWe | Joseph Pancras | Storrs | BUSN 127 | 0 of 60 open |
| 013 | LEC | 12:30PM - 1:45PM / TuTh | Heidi Bailey | Storrs | BUSN 127 | 0 of 52 open |
| 014 | LEC | 12:30PM - 1:45PM / TuTh | Heidi Bailey | Storrs | BUSN 127 | 0 of 8 open |
| 014D | DIS | TBA | Heidi Bailey, Kelly Herd | Storrs | Online | 0 of 8 open |
| 015 | LEC | 5:00PM - 7:45PM / Th | Doug Sisko | Storrs | BUSN 127 | 0 of 60 open |
| 701 | LEC | 6:45PM - 9:15PM / We | TBA | Hartford | HTB 212 | 17 of 30 open |
| 702 | LEC | 6:45PM - 9:15PM / We | TBA | Hartford | HTB 212 | 0 of 2 open |
| 702D | DIS | TBA | TBA | Hartford | Online | 0 of 2 open |
| 801 | LEC | 3:35PM - 6:05PM / We | Wynd Harris | Stamford | DWTN 137 | 0 of 32 open |
| 802 | LEC | 3:35PM - 6:05PM / We | Wynd Harris | Stamford | DWTN 137 | 0 of 2 open |
| 802D | DIS | TBA | Kelly Herd, Wynd Harris | Stamford | Online | 0 of 2 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.