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MKTG 3208: Consumer Behavior
This course provides an introduction to consumer behavior and its underlying psychological processes. Students learn to apply social science concepts to gain insights into consumer behavior. Students gain experience applying consumer behavior concepts to develop firm strategies and to be better consumers.
- Credits
- 3
- Offered
- Spring 2027, Fall 2026
- Campuses
- Storrs, Waterbury, Hartford, Stamford
- Requirements
- MKTG 3101 or BADM 3750; open only to Business majors of junior or higher status.
Spring 2027 sections
Taught by Danielle Brick and Heidi Bailey.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 11:00AM - 12:15PM / MoWe | Danielle Brick | Storrs | BUSN 127 | 0 of 55 open |
| 003 | LEC | 6:30PM - 9:00PM / Tu | Heidi Bailey | Storrs | Online | 0 of 10 open |
| 301 | LEC | 6:30PM - 9:00PM / Tu | Heidi Bailey | Waterbury | Online | 9 of 10 open |
| 701 | LEC | 6:30PM - 9:00PM / Tu | TBA | Hartford | Online | 1 of 10 open |
| 801 | LEC | 6:30PM - 9:00PM / Tu | Heidi Bailey | Stamford | Online | 11 of 20 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
Fall 2026 sections
Taught by Danielle Brick and Heidi Bailey.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 9:30AM - 10:45AM / TuTh | Danielle Brick | Storrs | BUSN 127 | 0 of 50 open |
| 301 | LEC | 6:30PM - 9:00PM / Mo | Heidi Bailey | Waterbury | Online | 3 of 5 open |
| 701 | LEC | 6:30PM - 9:00PM / Mo | TBA | Hartford | Online | 6 of 15 open |
| 801 | LEC | 6:30PM - 9:00PM / Mo | Heidi Bailey | Stamford | Online | 2 of 15 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.