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MKTG 3260: Marketing Research
This course provides an introduction to obtaining and using data to gain marketing insights. Students learn to translate managerial problems into research questions and identify and apply appropriate methods to collect and analyze data. Students gain hands-on computer-based experience analyzing marketing data, interpreting analyses, and communicating findings to aid managerial decision making.
- Credits
- 3
- Offered
- Spring 2027, Fall 2026
- Campuses
- Storrs, Waterbury, Hartford, Stamford
- Requirements
- MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Spring 2027 sections
Taught by Stefan Hock and Narasimhan Srinivasan.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 9:30AM - 10:45AM / TuTh | Stefan Hock | Storrs | BUSN 227 | 0 of 36 open |
| 002 | LEC | 11:00AM - 12:15PM / TuTh | Stefan Hock | Storrs | BUSN 227 | 0 of 36 open |
| 003 | LEC | TBA | Narasimhan Srinivasan | Storrs | Online | 0 of 17 open |
| 301 | LEC | TBA | Narasimhan Srinivasan | Waterbury | Online | 7 of 7 open |
| 701 | LEC | TBA | TBA | Hartford | Online | 7 of 11 open |
| 801 | LEC | TBA | Narasimhan Srinivasan | Stamford | Online | 7 of 15 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
Fall 2026 sections
Taught by Weining Bao and Narasimhan Srinivasan.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 9:30AM - 10:45AM / MoWe | Weining Bao | Storrs | BUSN 227 | 0 of 38 open |
| 301 | LEC | TBA | Narasimhan Srinivasan | Waterbury | Online | 2 of 5 open |
| 701 | LEC | TBA | TBA | Hartford | Online | 3 of 15 open |
| 801 | LEC | TBA | Narasimhan Srinivasan | Stamford | Online | 2 of 15 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.