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MKTG 3370: Global Marketing Strategy

This course focuses on developing sound marketing strategies in the global marketplace. Students learn to uncover and assess global market opportunities; analyze challenges and solutions posed by cultural, economic, and political differences; and develop effective international marketing strategies considering legal, ethical, and social sustainability issues. Students gain experience conducting research on global markets and applying their knowledge in complex business settings.

Credits
3
Offered
Spring 2027
Campuses
Storrs, Waterbury, Hartford, Stamford
Requirements
MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
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Spring 2027 sections

Taught by Narasimhan Srinivasan.

SectionTypeMeetsInstructorCampusRoomSeats
001LECTBANarasimhan SrinivasanStorrsOnline0 of 20 open
301LECTBANarasimhan SrinivasanWaterburyOnline0 of 3 open
701LECTBATBAHartfordOnline0 of 4 open
801LECTBANarasimhan SrinivasanStamfordOnline0 of 4 open

Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.

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