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MKTG 3454: Sales Management and Leadership
This course provides an introduction to sales force management. Students learn to effectively work within, manage, and ultimately lead in a dynamic sales force environment from the perspectives of sales operations, sales management, sales strategy, and sales leadership. Students gain experience in executing practical selling and engagement techniques in a professional selling situation.
- Credits
- 3
- Offered
- Spring 2027, Fall 2026
- Campuses
- Storrs
- Requirements
- MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Spring 2027 sections
Taught by William Ryan.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 12:30PM - 1:45PM / TuTh | William Ryan | Storrs | BUSN 227 | 0 of 38 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
Fall 2026 sections
Taught by William Ryan.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 12:30PM - 1:45PM / TuTh | William Ryan | Storrs | BUSN 227 | 0 of 40 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.