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MKTG 3661: Marketing and Digital Analytics
This course provides an advanced understanding of how to analyze data to gain insights in digital marketing. Students learn to select appropriate analytical tools, conduct analyses, and extract insights from data analysis to support managerial decision making. Students gain hands-on computer-based experience with basic and advanced analytical tools, analyzing digital data sets, and making marketing decisions.
- Credits
- 3
- Offered
- Spring 2027, Fall 2026
- Campuses
- Storrs, Waterbury, Hartford, Stamford
- Requirements
- MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Spring 2027 sections
Taught by Weining Bao and Gregory Sottile.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 12:30PM - 1:45PM / MoWe | Weining Bao | Storrs | BUSN 127 | 0 of 51 open |
| 301 | LEC | 6:30PM - 9:00PM / We | Gregory Sottile | Waterbury | Online | 3 of 5 open |
| 701 | LEC | 6:30PM - 9:00PM / We | TBA | Hartford | Online | 0 of 5 open |
| 801 | LEC | 6:30PM - 9:00PM / We | Gregory Sottile | Stamford | Online | 0 of 10 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
Fall 2026 sections
Taught by Weining Bao and Gregory Sottile.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 12:30PM - 1:45PM / MoWe | Weining Bao | Storrs | BUSN 127 | 0 of 55 open |
| 301 | LEC | 6:30PM - 9:00PM / Tu | Gregory Sottile | Waterbury | Online | 1 of 5 open |
| 701 | LEC | 6:30PM - 9:00PM / Tu | TBA | Hartford | Online | 1 of 12 open |
| 801 | LEC | 6:30PM - 9:00PM / Tu | Gregory Sottile | Stamford | Online | 1 of 11 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.