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MKTG 3757: Strategic Brand Management
This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.
- Credits
- 3
- Offered
- Spring 2027, Fall 2026
- Campuses
- Storrs, Waterbury, Hartford, Stamford
- Gen Ed
- TOI5: Indiv Values Soc Inst
- Requirements
- MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Spring 2027 sections
Taught by Danielle Brick and Wynd Harris.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 9:30AM - 10:45AM / MoWe | Danielle Brick | Storrs | BUSN 227 | 0 of 32 open |
| 002 | LEC | 3:30PM - 6:00PM / Mo | Wynd Harris | Storrs | Online | 0 of 9 open |
| 301 | LEC | 3:30PM - 6:00PM / Mo | Wynd Harris | Waterbury | Online | 5 of 6 open |
| 701 | LEC | 3:30PM - 6:00PM / Mo | TBA | Hartford | Online | 7 of 12 open |
| 801 | LEC | 3:30PM - 6:00PM / Mo | Wynd Harris | Stamford | Online | 3 of 12 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
Fall 2026 sections
Taught by Wynd Harris.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 3:35PM - 6:05PM / Mo | Wynd Harris | Storrs | Online | 1 of 15 open |
| 301 | LEC | 3:35PM - 6:05PM / Mo | Wynd Harris | Waterbury | Online | 3 of 3 open |
| 701 | LEC | 3:35PM - 6:05PM / Mo | TBA | Hartford | Online | 5 of 5 open |
| 801 | LEC | 3:35PM - 6:05PM / Mo | Wynd Harris | Stamford | Online | 6 of 10 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.