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MKTG 4362: Marketing Planning and Strategy
This capstone course provides an advanced understanding of strategic market planning. Drawing on knowledge from MKTG 3101/BADM 3750, MKTG 3208, and MKTG 3260, students learn to identify, evaluate, and propose actionable solutions to complex marketing problems and develop comprehensive marketing strategies in novel and unstructured contexts.
- Credits
- 3
- Offered
- Spring 2027, Fall 2026
- Campuses
- Storrs
- Requirements
- MKTG 3101 or BADM 3750; MKTG 3208; MKTG 3260; open only to business majors with senior class standing.
Spring 2027 sections
Taught by Heidi Bailey.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 2:00PM - 3:15PM / MoWe | Heidi Bailey | Storrs | BUSN 227 | 0 of 34 open |
| 002 | LEC | 3:30PM - 4:45PM / MoWe | Heidi Bailey | Storrs | BUSN 227 | 12 of 38 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
Fall 2026 sections
Taught by Nicholas Lurie.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 11:00AM - 12:15PM / TuTh | Nicholas Lurie | Storrs | BUSN 227 | 0 of 38 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.