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MKTG 5258: Marketing Strategy for Environ
This course examines strategic marketing decisions associated with creating and serving customer demand for products and services with positive social and environmental impact. Students learn to assess and plan for organization and market readiness to make and adopt such offerings and to go to market with impactful and authentic products, services, brands, and customer experiences. Students gain experience researching and presenting current readiness, designing, and positioning potential offers to connect with targeted customer segments, and developing creative briefs to guide potential promotional campaigns.
- Credits
- 3
- Offered
- Spring 2027, Fall 2026
- Campuses
- Hartford, Storrs
- Requirements
- Not open to students who have passed or are taking MKTG 3258 or BADM 3258.
Spring 2027 sections
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 731 | LEC | 7:00PM - 8:30PM / Tu | TBA | Hartford | Online | 6 of 30 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
Fall 2026 sections
Taught by Amy Cabaniss.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 3:30PM - 4:45PM / TuTh | Amy Cabaniss | Storrs | BUSN 227 | 3 of 5 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.