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MKTG 6210: Strategic Applications in Marketing

This course examines the role of marketing within the firm and exchanges between firms and customers. Students learn about marketing actions and their impact on firm offerings, customer relationships, and market performance. Students gain an understanding of modeling approaches and types of data used in strategic marketing models.

Credits
3
Offered
Spring 2027
Campuses
Storrs
Plan MKTG 6210 in HuskyScheduler

Spring 2027 sections

Taught by Debanjan Mitra.

SectionTypeMeetsInstructorCampusRoomSeats
001SEM10:00AM - 1:00PM / MoDebanjan MitraStorrsBUSN 3248 of 10 open

Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.

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