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MSE 5334: Introduction to Marketing Management
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
- Credits
- 3
- Offered
- Fall 2026
- Campuses
- Storrs
- Requirements
- ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to business majors with 40 or more credits. May not be taken out of sequence after passing MKTG 3208, 3258, 3260, 3370, 3452, 3454, 3625, 3661, 3665, 3753, 3757, 4362, 4881, 4882, or 4893.
Fall 2026 sections
Taught by Seok-Woo Lee.
| Section | Type | Meets | Instructor | Campus | Room | Seats |
|---|---|---|---|---|---|---|
| 001 | LEC | 8:40AM - 9:55AM / WeFr | Seok-Woo Lee | Storrs | E2 323 | 11 of 30 open |
Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.
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