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OPIM 3303: Generative AI: Concepts and Applications

Introduces generative AI, covering both its technical foundations and business applications. Students learn core concepts such as model training, inference, fine-tuning, prompt engineering, retrieval-augmented generation, and AI agents. Students gain hands-on experience applying these tools in text, image, and multimodal contexts and learn how to responsibly integrate them into business processes and innovation.

Credits
3
Offered
Spring 2027
Campuses
Storrs
Requirements
OPIM 3103 or BADM 3103; open only to business majors of junior or higher status. Not open for credit to students who have passed OPIM 4895 when offered as "AI Literacy: Navigating the Future of Business."
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Spring 2027 sections

Taught by Jing Peng.

SectionTypeMeetsInstructorCampusRoomSeats
001LEC5:00PM - 7:30PM / WeJing PengStorrsBUSN 2044 of 35 open

Seats as of Nov 12, 2026. HuskyScheduler shows live seats when you search.

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